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Bobby Dubois MD, PhD's avatar

This is an important topic and example-in my Substack and published by Sensible Medicine, https://www.sensible-med.com/p/beyond-the-hype-why-good-theories, I explore this issue and created an equation: Cool mechanism/theory + compelling anecdote + credentialled expert does not equal credible evidence. Most all of the supplement industry follows this equation and so much else in the alternative medicine/wellness space.

VivoSage's avatar

Thank you for writing this. The pattern is painfully consistent: grief as credibility, “natural” as safety, citations as camouflage, testimonials galore, then in vitro data sold as human proof. Financial incentives also matter, because they are part of the mechanism. I also appreciated the clean line between “worth investigating” and “take eight pills a day and skip prescriptions.” Restacking this for readers who want receipts rather than miracles.

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